Sales Safari

  • Sales safari Goals:
    • identify good sources of data
    • identify the first level of pain (obvious)
    • identify the second level of pain (why is this even being talked about? what’s the core here? why do they care?)
    • turn that, using a handy dandy process, into what people want (their dream)…
    • and, via the same process, brainstorm many product concepts based on this
    • and also, same research again, come up with marketing content that the audience will go crazy for (read, use, share)
    • and how to use that to bootstrap your very first product
  • Understand your audience vocabulary
  • identify pain points
    • then, of course, think of solutions


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